8:45 a.m. - 9:45 a.m.
The new economy—the Creative Economy—is an economy of continuous innovation and transformation. It is an economy of organizations and entrepreneurs that are delivering to customers what they are coming to expect, namely, “better, faster, cheaper, smaller, lighter, more convenient, and more personalized.” The Creative Economy is still relatively small, but it is the economy of the future. It includes different ways of thinking, speaking, and acting in the world. Denning shares insights, strategies, and tips for libraries and their staff to continue innovating and transforming as they head into the future, creative economy!
