2:30 p.m. - 2:45 p.m.
It sometimes seems as though every individual and organization is on popular social media platforms, such as Facebook and Twitter, making it imperative for your organization to be there too. At the same time, new platforms emerge on a nearly daily basis. What is the best response to the overwhelming demands social media places on your limited time and resources? Get some basic strategies, including setting goals for your communications, selecting and managing platforms, and matching content to platform.
