April 17-19 preconference workshops April 16 hyatt regency crystal city
arlington, va
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Monday, April 16, 2018

W7: Strengthening Library Community Relationships

9:00 a.m. - 12:00 p.m.
Daniel Lee, Consultant & Co-Founder, Icebox Logic
Brendan Howley, Chief Strategy Officer & Lead Content Designer, Yup! Co-Founder, Icebox Logic

Speakers introduce a library-friendly, purpose-built methodology to deepen the relationships between libraries and the communities they serve by telling more impactful library stories. It is designed as a media lab for marketing, programming, and communications staff and has been tested with library staff from more than 30 library systems. In this open, collaborative learning environment, libraries are discovering a newfound confidence and pride in both their creative and strategic skills. It has changed the culture of the libraries wherever it’s been deployed, blending library brand communications and community insights in a powerful, integrated discipline. Get details about this initiative and toolkit, analyzing and contextualizing real-life library case studies from large and small public libraries, and other types of organizations, which have revolutionized their communications, outreach, marketing and programming. See how it could be used in your types of library—school, college, academic, corporate, medical and more. This is a must-attend learning experience!

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