Elaina Norlin is currently the Professional Development Coordinator for the Association of Southeastern Research Libraries. She is an accomplished teacher, technology and leadership development trainer and writer with extensive leadership experience and a flair for public relations, sales and communications. To date, she has delivered over 40 workshops, training sessions, presentations and institutes both nationally and internationally on marketing, web usability design, facilitation, strategic influence and conflict management. Self motivated and results oriented, she is well known for my ability to juggle many projects at once. She is author of 3 books Usability Testing for Library Websites, E-Learning and Business Plans: National and International Case Studies and Creating Amazing Organizations: An Insider Look at Employment Engagement Trends (Jan 2021).