April 27-29 Hyatt Regency Crystal City
Arlington, VA
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Monday, April 27, 2015

B103: Using Google Analytics for Responsive Websites

1:30 p.m. - 2:30 p.m.
Ben Rawlins, Director of Library Services, Georgetown College

Realizing the increasing importance of mobile devices, the Ensor Learning Resource Center developed and released a mobile website in June 2012. Given that more and more users were coming to the library equipped with various mobile devices, staff created an effective way to provide users with access to library resources in a mobile friendly format. Using Google Analytics to track the usage of both website and mobile website, they found that users were bypassing the mobile website and accessing the library’s full website more with their mobile devices, at a rate of 10 to 1. Aided by this information, they redesigned the site and made it responsive. This eliminated the need for a stand- alone mobile website, and ensured it was optimized for a variety of different devices. Get lots of tips and tricks to do the same with your website!

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