April 27-29 Hyatt Regency Crystal City
Arlington, VA
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Tuesday, April 28, 2015

D201: Introduction to Customer Development

10:45 a.m. - 11:30 a.m.
M.J. D'Elia, Associate Chief Librarian, Engagement & Access, University of British Columbia - Okanagan

The customer development framework is used by serial entrepreneurs to test, build, and scale new business ideas. While not typically tasked with generating revenue, libraries are expected to create value for patrons. The customer development framework teaches us how to identify real problems that our members face, how to validate our solutions to those problems, and how to make those solutions sustainable. Launch new services with confidence—with- out investing a lot of resources.

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