April 27-29 Hyatt Regency Crystal City
Arlington, VA
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Wednesday, April 29, 2015

E305: Analytics for Social Media

3:45 p.m. - 4:30 p.m.
David Lee King, Digital Services Director, Topeka & Shawnee County Public Library Publisher, davidleeking.com

Many libraries use social media channels to connect with customers, to answer questions, and to just “be there” for their community. Do you know if your social media channel is successful, and are you meeting your library’s goals? Most social media channels have analytics or insights that will help figure this out. This talk explores analytics for different social media channels and explains what you should track and why.

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