Thursday, March 10, 2016

HCL communicates proactively with its users via channels, including online reference and feedback forms, social media, and usability testing. With an ongoing partnership with the U of MN to conduct usability testing, HCL’s understanding of its users and the process of user engagement has increased. Hear what an involved online audience means for HCL, get lessons learned about user engagement, and insights into how it can increase the value of the services libraries offer.