March 8-10 Hyatt Regency Crystal City
Arlington, VA
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Wednesday, March 9, 2016

B203: Evaluating Website Navigation With Usability Tests

1:15 p.m. - 2:00 p.m.
Sarah Hoskins, Digital Scholarship Center Specialist, Rowan University Libraries
Aileen Bachant, Marketing & Outreach Coordinator, Rowan University Libraries

Understanding the importance of providing seamless access to research materials at a budding research institution, the Rowan University Libraries Website Committee has begun working on ways to improve access to online services. The Committee’s current focus is on overall navigation of library resources and engaging all of the university’s researchers. Several studies were completed, including a Google Analytics data review, remote user experience tests run in conjunction with EBSCO, card sorting surveys and focus groups. Each study provided a different shade of insight, allowing Rowan University Libraries to evaluate the accessibility of its online library resources and inform decisions about implementing new features, rearranging content and redesigning the overall structure of the Rowan University Library website. The session covers the structure and process of each study, the different types of data collected, what we learned and the changes implemented.

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