March 8-10 Hyatt Regency Crystal City
Arlington, VA
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Wednesday, March 9, 2016

B204: Leveling Up Library Web Presence

2:15 p.m. - 3:00 p.m.

Library website designers, library marketers, and librarians have a lot to learn from political campaign CRM and CMS platforms. In the past, libraries have been so focused on content management systems with platforms such as Word- Press and Drupal, they have missed a huge opportunity with back-end design and user data integration. The political platforms have filled the gap between CRM and CMS and revolutionized the way organizations integrate marketing tactics, social media, and customer data with front-end design. They drastically eliminate the need for third-party platforms and have the potential to completely restructure the way library websites are used by both patrons and library staff. After this program you will understand the holistic approach that many National PACs, political parties, candidates, and causes use to further their agendas and how libraries can learn from that approach.

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