3:45 p.m. - 4:30 p.m.
NCpedia, North Carolina’s encyclopaedia, is into its second decade online, with the past 6 years in Drupal. From 2012 to 2014, NCpedia expanded incredibly, integrating more than 5,000 articles from multiple content partners along with more than 20,000 entries from the North Carolina Gazetteer. This session shares the “how-to” and toolkit from the research and redo process, including using free and open-source technologies; evaluating emerging trends and best practices; conducting needs assessment research and usability studies; employing design strategies and techniques; use of web analytics for determining ROI and impact; listening, learning about, and engaging audiences and users through social media; learning when to make small vs. big changes; and addressing sustainability in updating old content and developing new content and partnerships.
