March 8-10 Hyatt Regency Crystal City
Arlington, VA
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Thursday, March 10, 2016

D304: Targeted Social Media Strategies

2:30 p.m. - 3:30 p.m.
Alexandra Radocchia Zealand, Web Editor, New Media Developer and Video Producer, Web Team, Arlington Public Library PLA, VLA, ALA, LLAMA
Lennea R. Bower, Manager, Digital Strategies, Montgomery County Public Libraries
Tracy Kallassy, Adult Services Manager, Prince William County Public Library
Mary Ellen Icaza, Virtual Services Manager, Montgomery County Public Libraries
Susan Moritz, Virtual Services Assistant Manager, Montgomery County Public Libraries

Our first speakers look at strategies to use to reach geographically and demographically diverse audiences in your community, share how to determine whether a platform is working for the library and its community, and discuss the kind of analytics that are effective with social media. Our second presentation explains how a library can use Meetup to find like-minded people and create and grow an online community. The last presentation focuses on using social media at library events and explores ways to leverage your social media outlets to create extended community around your events and programs, for instance, having a live tweet with an author. Get lots of ideas and tips to strengthen your social media strategy.

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