April 17-19 preconference workshops April 16 hyatt regency crystal city
arlington, va
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Wednesday, April 18, 2018

B202: ROI Truth to Power: Measuring & Talking About What Matters!

11:45 a.m. - 12:30 p.m.
Mary Ellen Bates, Principal, Bates Information Services, Inc.

Effectively communicating the true return on investment for information services means more than just counting hours saved or searches conducted. In order to convey the true ROI of your information center, you have to understand what matters most to the people who matter the most. Bates provides new approaches for identifying WHY you are doing what you do and what impact that has on your organization’s most important goals.

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