Tuesday, April 17, 2018

Instagram is one of the hottest social media tools in use today. It’s a great way to both showcase your library’s story and connect with your users. Kowalski shows how to make the best use of your account through mobile photography tips, content ideas, and special projects that bring your online content into your library and to connect your patrons who use Instagram through social listening, geotagging, and building relationships with influencers. Bruneau illustrates how the Boylston Public Library increased user engagement with the addition of interactive screens, Apple TVs, and iPads. The library had an eight-screen system installed which incorporates BrightSign, Apple TV, and Blu-Ray technology. Each screen can be used independently, or can be linked together to display one image. The result is an interactive display system that engages patrons and opens up limitless possibilities for library programming, displays, and fun.