April 17-19 preconference workshops April 16 hyatt regency crystal city
arlington, va
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Wednesday, April 18, 2018

E203: Personas & Jobs to Be Done

1:45 p.m. - 2:30 p.m.
Deirdre Costello, Director, UX Research, EBSCO Information Services

EBSCO’s User Research team often builds tools based on their research to communicate with stakeholders and development teams. Recently, they’ve worked on a set of K–12 personas, as well as a tool getting more and more attention in the field of user experience. Get an in-depth look at the personas and new tools designed for them.

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