April 17-19 preconference workshops April 16 hyatt regency crystal city
arlington, va
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Monday, April 16, 2018

W5: Digital Transformation Through Outcome-Driven Innovation

9:00 a.m. - 12:00 p.m.
Rebecca Jones, Managing Partner, Dysart & Jones Associates

You’ve heard about outcomes, but how do you use them to drive new ways of serving your customers, especially in their increasingly digital environment? This interactive workshop by two practitioners explores the difference between ideas-first and needs-first approaches to innovation, helps you understand how knowing customer needs identifies solid outcome measures, and illustrates how to track community indicators for ruthless prioritization. It also touches on generating and evaluating alternatives, social return on investment (SROI) in the decision-making process, and more. Attendees can work from case studies or bring an implementation challenge from their current strategic plan.

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