Monday, April 16, 2018

It shouldn’t come as a surprise that big data, strong email, and effective Facebook tactics were some of the key tactics to winning the last three presidential elections. However, each tactic can’t exist independently, and in order to effectively win an election, build support, garner donations and volunteers, political campaigns take a holistic approach to digital strategy. So, how can libraries harness digital theory and holistic digital strategies to build effective audiences, reach non-users, and solicit for more donations and volunteers? Sweeny debuts some of the overall digital theory, best big data practices, and most effective digital tactics that are used by major political campaigns. Even small and underfunded libraries can use these strategies and apply them to their digital platforms.