Jennifer E. Burke

Jennifer E. Burke is the president of IntelliCraft Research LLC, and also known online as The InfoHound. She is a marketing soothsayer, storyteller and strategic communications consultant for libraries and info pros. She helps clients put strategy first and stop the tactics carousel for smarter marketing and fewer headaches.

Burke has a unique background of training and experience in marketing, communications and customer service, as well as library and information science. She is capable of speaking, and translating, both ‘marketing-ese' and ‘library lingo'.

She holds a B.S. in Communications with a TV/Film minor from Northwestern University, an M.S.L.I.S. from Drexel University, and spent 5 years as an IMLS Fellow in Drexel's Information Studies Ph.D. program working on digital libraries and education. She's a former advertising executive; a member of ALA, SLA, and AIIP. You can reach her at: jburke@intellicraftresearch.com

Computers in Libraries 2017