Thursday, March 30, 2017
B302: 25 Top PR/Marketing Tools in 40 Minutes11:45 a.m. - 12:30 p.m.
From the Tools You Can Use columnist in Information Today, Inc.’s Marketing Library Services newsletter, comes a quick-fire roundup of the tools you need to make marketing and promoting your library easier. Burke highlights at least 25 different tools (free or low-cost preference given) that you should be aware of for social media, metrics/ analytics, design, research, production, and/or planning and how your library can use them to make your marketing jobs easier and better. Timing of the session allows interactive discussion among attendees over whether they are currently using a tool, their success stories, and some crowdsourced recommendations. Screenshots, summaries, and live URLs are shared for all tools in the roundup.
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