Kathy Dempsey

Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer, and founded her own marketing consultancy, Libraries Are Essential (www.LibrariesAreEssential.com). Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.

Kathy has been the Editor of Marketing Library Services newsletter for 22 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She's now Chair of the Library Marketing and Communications Conference (www.LibraryMarketingConference.org).

This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20 years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that "marketing" is a dirty word. 

 

Computers in Libraries 2017