March 28-30 hyatt regency crystal city
arlington, va
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Monday, March 27, 2017

W5: Want Media Coverage? Add Press Room to Your Website

9:00 a.m. - 12:00 p.m.
Kathy Dempsey, Editor, Marketing Library Services newsletter Founder, Libraries Are Essential consultancy

Library marketers crave media attention and coverage, but most don't know how to get it. The first step is having a Press Room as part of your library's website. This workshop, led by a member of the media who's also a library marketing expert, shows you how to build a Press Room that works. It includes how your library benefits from having an online Press Room, even if you don't have a marketing department; where it belongs in your website hierarchy; what content members of the press expect to find there; SEO basics and PR tactics to lead reporters to your online Press Room; why building relationships with the media is vital; how press coverage affects your library's usage, funding, brand recognition, and position in the community. Help ensure positive coverage by adding this strategic tool to your website. 

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