Monday, March 27, 2017

Library marketers crave media attention and coverage, but most don't know how to get it. The first step is having a Press Room as part of your library's website. This workshop, led by a member of the media who's also a library marketing expert, shows you how to build a Press Room that works. It includes how your library benefits from having an online Press Room, even if you don't have a marketing department; where it belongs in your website hierarchy; what content members of the press expect to find there; SEO basics and PR tactics to lead reporters to your online Press Room; why building relationships with the media is vital; how press coverage affects your library's usage, funding, brand recognition, and position in the community. Help ensure positive coverage by adding this strategic tool to your website.