Monday, March 27, 2017
W5: Want Media Coverage? Add Press Room to Your Website9:00 a.m. - 12:00 p.m.
Library marketers crave media attention and coverage, but most don't know how to get it. The first step is having a Press Room as part of your library's website. This workshop, led by a member of the media who's also a library marketing expert, shows you how to build a Press Room that works. It includes how your library benefits from having an online Press Room, even if you don't have a marketing department; where it belongs in your website hierarchy; what content members of the press expect to find there; SEO basics and PR tactics to lead reporters to your online Press Room; why building relationships with the media is vital; how press coverage affects your library's usage, funding, brand recognition, and position in the community. Help ensure positive coverage by adding this strategic tool to your website.
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