Wednesday, March 29, 2017

B203: Finding Your Social Media Voice

1:45 p.m. - 2:30 p.m.

Meghan Kowalski, Outreach & Reference Librarian, Learning Resources Division, University of the District of Columbia

Kirsten Mentzer, Technology Specialist, Northern Virginia Community College's Medical Education Campus

Alexandra Radocchia Zealand, Web Editor, New Media Developer and Video Producer, Web Team, Arlington Public Library VLA

Lennea R. Bower, Manager, Digital Strategies, Montgomery County Public Libraries

This session provides an in-depth look at how to speak in social media. Each institution and organization’s social media accounts has a personality. How you say something is just as important as what you say and why you say it. Your voice on social media says a lot to your followers. If done well, your tone will help to attract and keep an audience. The wrong kind of voice will turn people away. Finding the right voice can be difficult and involves a lot of trial and error. Speakers provide tips for finding the right voice and presenting the best personality for your intended followers. Social media is no longer the “new kid on the block,” and the panel highlights the best ways to communicate content, being real, tone, and more. They showcase what kinds of tones can be used and how to find the “real voice” for your accounts, why those voices are (or are not) successful for those accounts; and how to make your chosen voice sustainable and consistent across your accounts.