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Thursday, March 30, 2017
CT8: Turn Your Web Traffic into Foot Traffic
11:00 a.m. - 11:15 a.m.As library offerings go digital, members and non-members rely on the library website for information and access. How do we encourage these digital visitors to walk through our physical doors? Get some tips and tricks for applying strategies and metrics from digital advertising, including user engagement, conversion, and reach, to turn web traffic into foot traffic.
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