March 28-30 preconference workshops March 27 hyatt regency crystal city
arlington, va
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Thursday, March 30, 2017

CT8: Turn Your Web Traffic into Foot Traffic

11:00 a.m. - 11:15 a.m.
Trey Gordner, Founder/CEO, Koios

As library offerings go digital, members and non-members rely on the library website for information and access. How do we encourage these digital visitors to walk through our physical doors?  Get some tips and tricks for applying strategies and metrics from digital advertising, including user engagement, conversion, and reach, to turn web traffic into foot traffic.

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