Thursday, March 30, 2017
D304: Employing Big Data to Understand & Reach Users2:45 p.m. - 3:30 p.m.
Big data isn’t just for big business. Libraries can and should get into the game, and the 2016 Core Customer Intelligence report from CIVICTechnologies, done with 10 leading national public libraries, was meant to kickstart that discussion. Having a deep understanding of users—and non-users—enables librarians to develop better experiences, more-popular services and programs, and better strategic plans. Plotting data onto GIS-enabled maps for market segmentation makes the info even more insightful. Hear from a librarian who participated in this first-ever Big Data analysis of library usage and learn how the results can increase an organization’s reach, relevance, and resilience.