Thursday, March 30, 2017

D305: Target Services for Better Customer Connections

3:45 p.m. - 4:30 p.m.

Sandy Swanson, President, OrangeBoy, Inc.

Christine Feldmann, Marketing & Communications Manager, Anne Arundel County Public Library

Donna Scott-Martin, Public Relations & Marketing Asst., Prince George's County Memorial Library System

John Walden, Executive Director, Queen Anne's County Library

If you’re emailing the same messages to all of your customers and wondering why the emails aren’t being opened, then segmentation could be your key to success. Learn about using customer insights and data to segment your customers so you can send emails and deliver services that are customized for them. Get tips and tricks and hear three libraries and their library analytics partner explain data-driven technology in detail.