March 8-10 Hyatt Regency Crystal City
Arlington, VA
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Tuesday, March 8, 2016

B105: Improving LibGuides With User Research

4:30 p.m. - 5:15 p.m.
Melanie Parlette-Stewart, Blended Learning Librarian, University of Guelph
Dr. Kris Markman, Director of Digital Learning & User Experience, Harvard Library, Harvard University

As a late adopter to the LibGuide platform, our first speaker’s library was able to learn from earlier successes and failures of others. Hear how it took an evidence-based approach to design its guides based on iterative testing and data from Springshare and Google Analytics. Find out what user data showed and how it led to a consistent look and feel. Our second speaker describes Harvard University’s migration to LibGuides version 2.0, a transition that provided an opportunity to rethink its organization and content. The LibGuide team carried out user research to learn how users navigate through the guides, where they look, and the frequency of their use. They used three different research methods: think-aloud usability testing, eye-tracking testing, and an examination of web analytics. Learn how they analyzed their research data and triangulated the findings to picture how users interact with guides. The results of the research are shared along with how they have informed best practices for both guide design and pedagogy of Lib- Guides at Harvard.

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