March 8-10 Hyatt Regency Crystal City
Arlington, VA
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Thursday, March 10, 2016

D301: Successful Social Strategy

10:45 a.m. - 11:30 a.m.
Phillip Higgins, Manager, Marketing & Digital Strategy, Richland Library

Higgins discusses his approach to the development of a successful social media strategy and how he’s applying his years of for-profit techniques to the not-for-profit world of public libraries. He focuses on content marketing and best practice methods to grow/reach your audience. He covers techniques to overcome the dreaded Facebook algorithm, common missteps in content marketing to avoid, cool (and free) tools that help amplify your message online, and what to measure and why.

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