2:30 p.m. - 3:30 p.m.
Our first speakers look at strategies to use to reach geographically and demographically diverse audiences in your community, share how to determine whether a platform is working for the library and its community, and discuss the kind of analytics that are effective with social media. Our second presentation explains how a library can use Meetup to find like-minded people and create and grow an online community. The last presentation focuses on using social media at library events and explores ways to leverage your social media outlets to create extended community around your events and programs, for instance, having a live tweet with an author. Get lots of ideas and tips to strengthen your social media strategy.
