March 8-10 Hyatt Regency Crystal City
Arlington, VA
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Tuesday, March 8, 2016

CT-T5: Open Web Searching Tips

1:00 p.m. - 1:15 p.m.
Robert Berkman, Business Outreach Librarian, University of Rochester (NY) Co-editor, The Information Advisor's Guide to Internet Research

Although most of us have come to accept Google’s Page Rank and its other page signal analyses as legitimate ways to rank results, today’s searchers are being manipulated in new and powerful ways. Among the most influential of these behind-the-scene forces are the SEO optimizers—hear the good and the bad about these as well as other influences that impact your search. Get strategies for taking back control of your open web searching.

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