March 8-10 Hyatt Regency Crystal City
Arlington, VA
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Monday, March 7, 2016

W15: Information Architecture & the User Experience

1:00 p.m. - 4:00 p.m.
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive Co-Author, When Search Meets Web Usability & Author, Search Engine Visibility

More than ever, it’s important not to only understand what people are searching for, but how users are searching—using a computer, tablet, and mobile device. Multiple data sources from information architecture (IA) and usability projects provide important clues as to why users are searching and can affect the experience you offer them. In this interactive session, information architect and findability expert Shari Thurow focuses on the seven Key facets of the user experience and how information architecture directly impacts each facet. Topics covered include: Defining the user experience (UX); Ambient findability and pervasive information architecture; How to measure facets of the user experience; Common myths and misconceptions; Do’s and don’ts of IA and UX; and How to make sure your customers find your library and have a great experience! Get practical tips and tricks to take home and use immediately from our seasoned practitioner.

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