Tuesday, March 28, 2017

UX research helps fuel the design of new services for tomorrow’s library by offering insights into the “wants” and “needs” of the library’s users and non-users. It also reveals “how” and “why” people use your website. The first presentation shares research results that have helped spark new approaches and design decisions as well as promote deeper engagement and participation by users on the website. Learn how content is introduced to patrons at appropriate moments in their website visit so that it encourages deeper exploration of the library’s collections and services. Find out how they encourage visitors to participate online, leading to a richer experience for everyone. When Metropolitan State University was redesigning its website, some unexpected user behaviors were uncovered which led the team to broaden their vision of the library web experience to include spaces such as a newly developed Google Business Page and a Wikipedia entry. The team also employed some new content and approaches based on their findings to ensure visitors could use the library and find the homepage in the ways that worked best for them.