March 28-30 hyatt regency crystal city
arlington, va
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Tuesday, March 28, 2017

C104: Attracting New Library Users: With SEO

2:15 p.m. - 3:00 p.m.
Trey Gordner, Founder/CEO, Koios
Corinne Hill, Library Director, Chattanooga Public Library Library Journal’s Librarian of the Year

In the fall of 2016, Koios launched an experiment with a small group of innovative public libraries to attract new patrons online. The goal was to promote physical and digital collections, databases, and services by associating them with likely search terms, such as “lord of the rings audiobook” and “learn spanish free online.” Hear the results of the search engine optimization (SEO) experiment and its impacts on circulation and service utilization at participating libraries.

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