March 28-30 hyatt regency crystal city
arlington, va
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Wednesday, March 29, 2017

C204/205: Rev Your Engines: Digitization & Social Media of Specialized Collections

3:30 p.m. - 5:15 p.m.
Mark Vargas, Director, Library & Archives, The Revs Institute
Jessica Bright, Digital Library Coordinator, The Revs Institute
Camille Salas, Product Owner/Digital Archivist, Research, Archives & Data Strategy, National Public Radio (NPR)
Will Boyd, Full Stack Developer, National Public Radio (NPR)
Sarah Knight, Taxonomist, National Public Radio (NPR)
Ashley Augustyniak, Reference Librarian, The Donald F. & Mildred Topp Othmer Library of Chemical History, Chemical Heritage Foundation
Victoria Orzechowski, Librarian, The Donald F. & Mildred Topp Othmer Library of Chemical History, Chemical Heritage Foundation

One of the largest online photograph collections in the world is available through the Revs Institute for Automotive Research. Revs is the premier destination to study and explore one of the most comprehensive archives of automotive history ever preserved for scholars and connoisseurs alike. Hear how, in collaboration with Pixel Acuity and Stanford University, Revs digitizes and makes available more than 15,000 images per month (420,000 currently available with 600,000 more to go). The second presentation features NPR’s Research, Archives and Data Strategy team (NPR RAD) who overhauled and relaunched Artemis, NPR’s digital archive for broadcast and born-digital content. Working with limited resources and time, they built a new internally-facing app emphasizing speed and versatility with a sleek interface and user-centered features. The result is an innovative archival platform with extensible architecture and enhanced UX. Speakers discuss where they are now, the challenges faced and envisioned and share lessons learned. Our third presentation addresses how to enhance the discoverability, accessibility, and use of special collection materials in an increasingly digital world. It shares how special collections can be “unlocked” and promoted in such a way that the interest and enthusiasm of not only scholars, but a broad audience of users is piqued. Enter social media. Learn about the efforts of a small research library in Philadelphia to utilize social media to promote its special collections and increase user engagement/support for the library’s materials and services. Hear about the development, maintenance, and evaluation of its Tumblr and Pinterest accounts as well as the use of their parent organization’s Twitter and Facebook accounts.

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