March 28-30 hyatt regency crystal city
arlington, va

Wednesday, March 29, 2017

Listen and learn at a series of free cybertours and information sessions for all Computers in Libraries2017 Exhibit Hall visitors. Taking place at the CyberCorner in the Exhibit Hall, these cybertours cover a range of topics & subject areas. They are open to all and add value to your visit. Space is limited so it's first-come, first-served. Join our Net savvy Web experts for a look at their favorite sites and topics! There is no need to register, simply pick the cybertour of interest to you and arrive at our CyberCorner within the Computers in Libraries 2017 Exhibit Hall at the appropriate time.

CT1: Cybersecurity & White Hat Hacking - RESCHEDULED to 3:30pm

11:30 a.m. - 11:45 a.m.
Tracy Z Maleeff, Principal, Sherpa Intelligence LLC

Cybersecurity is at the forefront of challenges these days.  Get a glimpse of just some of the resources hackers use to break in with a legal and safe demonstration using “white hat” (aka, “the good guys”) penetration testing techniques.  See how secure your digital digital world really is … or isn’t.

CT2: Library Stories for Impact

12:00 p.m. - 12:15 p.m.
Ben Bizzle, Founder & CEO, Library Market

From programming to purchasing, from the website to the reference desk, every library, in every action, is telling a story to its community. What story is your library telling?  Join library advocate, marketer, author, and entrepreneur, Bizzle as he discusses the stories libraries tell, how we tell those stories, and ways to enhance the stories we are telling to our communities.

CT3: Fake News 101

12:30 p.m. - 12:45 p.m.
Robert Berkman, Business Outreach Librarian, University of Rochester (NY) Co-editor, The Information Advisor's Guide to Internet Research

Our experienced researcher discusses the issues surrounding fake news, provides some tips, strategies and techniques for dealing with our communities views and understanding, and points to resources for more.

CT4: Innovation in Federal Libraries

1:00 p.m. - 1:15 p.m.
Lissa Snyders, Presidential Management Fellow/Information Architect, National Institutes of Health Library

Are you a federal agency wanting to hire the best candidates with less red tape? Are you a recent graduate interested in public service and a rapid promotion plan? Come learn how the Presidential Management Fellows (PMF) Program can be leveraged to bring problem solvers, strategic thinkers, and future leaders into the federal government to tackle the information challenges of the future. Recent graduates learn how to leverage their skills as information professionals to stand out from other applicants and how to use this fellowship to jump start their careers in federal service. Federal agencies learn how to take advantage of this program to hire for the skills they need and gain the opportunity to train future leaders in the federal government who are eager to bring innovative ideas and deliver valuable information services to the American people.

CT5: Linux for Libraries

1:30 p.m. - 1:45 p.m.
Alex Lent, Director, Mills Public Library

Learn how one small public library launched a fleet of affordable, secure, and flexible Linux laptops to rapidly and drastically improve their public computing infrastructure.  Get lots of tips and tricks!

CT6: Helping the Underserved: Picture Yourself Online!

2:00 p.m. - 2:15 p.m.
Arieh Ress, Senior Librarian, Adult Services, The New York Public Library

Many NYPL patrons are homeless, many more lack access to digital cameras and those who have them often don't know how to use them. Our library ordered a pop-up backdrop and I printed a stack of forms for our patrons to fill out. Throughout the hour patrons come into the room and I shoot digital head-shots of them and send them via email. I have a background in photography and retouching, so I am able to provide them with a professional image of themselves to use online. Everything from social media to email and even resumes go farther with such an image. This programs fills a need and provides teaching opportunities for those patrons who are underserved in this increasingly digital age. 

CT7: Calling Out Fake News

3:00 p.m. - 3:15 p.m.
Amy Affelt, Director, Database Research Worldwide, Compass Lexecon Author, The Accidental Data Scientist: Big Data Applications & Opportunities for Librarians & Information Professionals

Librarians often approach information with a “healthy skepticism,” so it was not surprising when IFLA’s eight point checklist to spotting fake news became an overnight social media sensation!  Our experienced speaker talks about this infographic and discusses other red flags that signal rumors, scams, and outright falsehoods.  From patrons at a public library to partners at a law firm, EVERYONE needs to know how to make these determinations.  Come to this cybertour and learn how to help them do it.

Thursday, March 30, 2017

CT8: Turn Your Web Traffic into Foot Traffic

11:00 a.m. - 11:15 a.m.
Trey Gordner, Founder/CEO, Koios

As library offerings go digital, members and non-members rely on the library website for information and access. How do we encourage these digital visitors to walk through our physical doors?  Get some tips and tricks for applying strategies and metrics from digital advertising, including user engagement, conversion, and reach, to turn web traffic into foot traffic.

CT9: Integrating Web Based Technologies

11:30 a.m. - 11:45 a.m.
Enrique Longton, CEO & Library Engineer, Laurax Development Studios, City of Richmond

This session presents 11 tips for integrating web based tech in your library.  From using a content management system (CMS) and taking advantage of free Google apps, to project management tools, get lots of ideas and techniques to take home and apply to your library.

CT10: Negotiating Successfully with Vendors

12:00 p.m. - 12:15 p.m.
Mike Gruenberg, Managing Partner, Gruenberg Consulting LLC Information Industry Executive and Author, "Buying and Selling Information: A Guide For Information Professionals and Sales people To Build Mutual Success"

According to Outsell, the Information Industry generates over $700B in revenue to the vendors servicing the library community. Academic Libraries spend $7 billion per year. $4 billion of this on acquisition of products & technology to serve users. Libraries deal with hundreds, even thousands of unique vendors every year. And budgets are generally flat or constricting. Gruenberg examines the economic value components and motivations from the vendor side of the negotiation process and how those drivers impact negotiations with libraries. Be better prepared for your next negotiation.

CT11: Tools for Library Newsletters

12:30 p.m. - 12:45 p.m.
Jessamyn C West, Librarian & Technologist, Vermont Mutual Aid Society

Join this cybertour and learn about a few tools that libraries can use (MailChimp, TinyLetter, Medium).  Includes how they work, the pros and cons of each one, as well as further resources.

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