Cybersecurity is at the forefront of challenges these days.  Get a glimpse of just some of the resources hackers use to break in with a legal and safe demonstration using “white hat” (aka, “the good guys”) penetration testing techniques.  See how secure your digital digital world really is … or isn’t.

From programming to purchasing, from the website to the reference desk, every library, in every action, is telling a story to its community. What story is your library telling?  Join library advocate, marketer, author, and entrepreneur, Bizzle as he discusses the stories libraries tell, how we tell those stories, and ways to enhance the stories we are telling to our communities.

Our experienced researcher discusses the issues surrounding fake news, provides some tips, strategies and techniques for dealing with our communities views and understanding, and points to resources for more.

Are you a federal agency wanting to hire the best candidates with less red tape? Are you a recent graduate interested in public service and a rapid promotion plan? Come learn how the Presidential Management Fellows (PMF) Program can be leveraged to bring problem solvers, strategic thinkers, and future leaders into the federal government to tackle the information challenges of the future. Recent graduates learn how to leverage their skills as information professionals to stand out from other applicants and how to use this fellowship to jump start their careers in federal service. Federal agencies learn how to take advantage of this program to hire for the skills they need and gain the opportunity to train future leaders in the federal government who are eager to bring innovative ideas and deliver valuable information services to the American people.

Learn how one small public library launched a fleet of affordable, secure, and flexible Linux laptops to rapidly and drastically improve their public computing infrastructure.  Get lots of tips and tricks!

Many NYPL patrons are homeless, many more lack access to digital cameras and those who have them often don't know how to use them. Our library ordered a pop-up backdrop and I printed a stack of forms for our patrons to fill out. Throughout the hour patrons come into the room and I shoot digital head-shots of them and send them via email. I have a background in photography and retouching, so I am able to provide them with a professional image of themselves to use online. Everything from social media to email and even resumes go farther with such an image. This programs fills a need and provides teaching opportunities for those patrons who are underserved in this increasingly digital age. 

Librarians often approach information with a “healthy skepticism,” so it was not surprising when IFLA’s eight point checklist to spotting fake news became an overnight social media sensation!  Our experienced speaker talks about this infographic and discusses other red flags that signal rumors, scams, and outright falsehoods.  From patrons at a public library to partners at a law firm, EVERYONE needs to know how to make these determinations.  Come to this cybertour and learn how to help them do it.

As library offerings go digital, members and non-members rely on the library website for information and access. How do we encourage these digital visitors to walk through our physical doors?  Get some tips and tricks for applying strategies and metrics from digital advertising, including user engagement, conversion, and reach, to turn web traffic into foot traffic.

This session presents 11 tips for integrating web based tech in your library.  From using a content management system (CMS) and taking advantage of free Google apps, to project management tools, get lots of ideas and techniques to take home and apply to your library.

According to Outsell, the Information Industry generates over $700B in revenue to the vendors servicing the library community. Academic Libraries spend $7 billion per year. $4 billion of this on acquisition of products & technology to serve users. Libraries deal with hundreds, even thousands of unique vendors every year. And budgets are generally flat or constricting. Gruenberg examines the economic value components and motivations from the vendor side of the negotiation process and how those drivers impact negotiations with libraries. Be better prepared for your next negotiation.

Join this cybertour and learn about a few tools that libraries can use (MailChimp, TinyLetter, Medium).  Includes how they work, the pros and cons of each one, as well as further resources.